Fit for $50 oil: Managing through the trough

February 2015


In a market that rewards foresight and agility, successfully realigning the business model in the new oil price environment requires a multi-functional approach. A sustainable business model provides economic stability in low price environments and becomes a strong foundation for growth as the market rebounds. Our systematic Fit for $50 process segments the business into value streams to create an objective and timely perspective, which enables us to define a path forward that fits the business and addresses the challenges it faces.

Contact us

Reid Morrison
Global and US Energy Advisory Leader
Tel: +1 (713) 356 4132

Ryan Hawk
Principal, Operations
Tel: +1 (312) 298 3319

Alex Vanags
Principal, Strategy&
Tel: +1 (713) 356 8741

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