It’s the most digital time of the year
Consumers will spend more this holiday season according to our 2016 Holiday Outlook. And they’re looking forward to an enjoyable shopping experience. In their quest for the perfect gift for themselves and others, they will shop at both physical and digital retailers.
Where and when consumers will shop? What drives their purchasing decisions? How retailers are preparing for the season?
They enjoy going to stores with friends and family. Tangible gifts are preferred over experiences. Social media is used more by this demo than any other one. And they’re 86 million strong.
Consumer Markets Industry Leader, PwC US
Consumer Markets, PwC US
Senior Analyst, US Retail and Consumer, PwC US