The Consumer markets sector experienced a record breaking year in 2017 with total deal value of $311.6 billion, a 109% increase from $149.1 billion in 2016. This increase was anchored by strong megadeal activity in 2017 (transactions exceeding $5.0 billion) with eight megadeals amounting to $189.5 billion, compared with five megadeals in 2016 totaling $33.9 billion.
Looking to 2018, several factors bode well for consumer markets merger and acquisition activity. Technology and innovation is a main driver for deals and we anticipate a continued investment in emerging technologies including artificial intelligence, internet of things, augmented reality and 3D printing. Though there are some uncertainties regarding policy and regulation changes, most notably tax reform, the improving global economy could spur increased confidence and activity.