The COVID-19 pandemic has changed consumer behavior and disrupted the competitive landscape of Consumer Markets. In response, companies have accelerated their operational strategies and embraced digital transformation, resulting in ample M&A opportunities.
PwC's Deals Sector Leader John Potter discusses the trends driving deals and outlook for 2021.
PwC's Deals Sector Leader John Potter discusses the trends driving deals and outlook for 2021. Explore national deals trends
Consumer Markets companies with strong capital positions are still looking to execute on their growth strategies and are scanning the disrupted competitive landscape to take advantage of opportunities to generate greater returns. Investments in the past 12 months have grown by 7% compared to full-year 2019 as larger transactions are starting to come to market. This momentum is expected to continue, as high accessibility to capital markets and low interest rates will continue to encourage borrowing and investing.
“M&A is an important lever for Consumer Markets companies as they continue to navigate the current environment and position themselves for success in the years to come.”