Consumer markets: Planning for uncertainty: Looking ahead to COVID-19 recovery

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The twin public-health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.

Looking ahead

In response to this rapidly evolving public-health crisis, consumers are changing how they live and work. And what and how they buy. We have reason to believe some of these fundamental shifts will have long-lasting effects on consumer purchasing behavior.

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Paul Leinwand

Principal, PwC US

Samrat Sharma

Principal, PwC US

Vishal Garg

Principal, PwC US

Amy Murphy

Director, PwC US

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