Consumer Markets Insights - September 2020

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Sep 23, 2020

Consumer markets hot topics 

Consumer Markets Insights is a quarterly summary for the consumer markets sector. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the sector. This edition includes the following hot topics:

Inside this edition:

  • Strategy for business

    • M&A activity 

    • Future of work 

    • Tap into tax: Consumer Markets – Reconsidering supply chain strategies 

    • Global consumer markets insights survey 

    • Emerge stronger 

  • Accounting and financial reporting hot topics 

    • Goodwill impairment – What are potential tax implications? 

    • Accounting reminders on loyalty programs under ASC 606

    • New guidance for cloud computing implementation costs is now effective – What arrangements are impacted? 

    • Franchisor accounting: Latest revenue considerations for initial franchise fees

    • Contemplating subleasing your space? Here are a few accounting considerations to keep in mind. 

  • Regulatory update 

    • SEC amends disclosure rules for acquired and disposed businesses 

    • SEC adopts amendments to modernize certain disclosures 

    • Comment letter trends 



To have a deeper discussion about the consumer markets sector, please contact:

Matthew McCann

Partner, National Professional Services Group, PwC US


Kara Barnard

Director, National Auditing Services, Methods and Tools, PwC US


Emily Winkhart

Senior Manager, National Auditing Services, Methods and Tools, PwC US


Contact us

Tyson Cornell

Consumer Markets Industry Leader, PwC US

Eric Shin

Consumer Markets Tax Leader, PwC US

Tom Puthiyamadam

­Global Digital and Consumer Markets Advisory Leader, PwC US

Melissa Palmer

Consumer Markets Assurance Leader, PwC US

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