Payments innovation outlook for 2018

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The payments ecosystem continues to respond to shifting consumer habits, elevated expectations of service, and an increasingly competitive landscape with a healthy level of consolidation. Looking ahead, PwC anticipates that the narrative for industry leaders in the coming year will be shaped by the following themes: 

  1. Reducing a reliance on transaction fee revenue
  2. Unraveling the long-standing norms of payment credentials
  3. Investment in new rails to meet rising B2B expectations of service
  4. An arms race in artificial intelligence (AI)
  5. Merchants will make bold moves
  6. A rewards and loyalty revolution arrives
  7. Payments perform more frequent disappearing acts

How PwC can help

PwC's Payments Practice and Consumer Finance Group deliver expertise and advice to a variety of clients along the payments value chain. Our dedicated team of professionals support C-suites and boards grappling with an increasingly complex payments ecosystem and deliver 'strategy through execution' outcomes. The team has developed comprehensive payments strategies and effective transformations across retail and commercial payments value chains for payment providers, banks, issuers, enterprises, merchants, and technology vendors.

Contact us

Michael Heindl

Principal, PwC US

Jim Russell

Principal, PwC US

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