PwC’s Emerging Technology Lab


Emerging technologies have become a critical factor of our most successful clients’ strategic portfolios, providing large opportunities in business growth, performance, and game-changing disruption. But of the myriad technologies and trends emerging today, which will have the biggest impact on tomorrow’s businesses? Which have the biggest potential to improve how people live and work? More importantly, which matter most to your business?

PwC helps answer these questions, quickly enabling you to build a business case for investing more deeply in the technologies that will truly make a difference to your business.

Who we are

Our technologists blend technical experience in product development, rapid prototyping, and user experience design with business perspectives from organizations, sectors, and industry. We foster an open and creative work environment conducive to growing people and incubating ideas. Our belief is that clients can achieve their goals through rapid iteration, experimentation, and prototyping while maintaining organizational focus to apply past lessons to future endeavors.

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What we do

PwC’s Emerging Technology Lab develops functional prototypes to demonstrate the potential of emerging technologies. We deliver innovative, technology-based solutions to real-world business problems, focusing not only on the novel and interesting uses for leading-edge technologies, but also maintaining practical focus on how organizations can understand, plan, and adopt new solutions. Our research, lessons, and prototypes ensure decision-makers can respond to the difficult questions on innovating and reimagining business.

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How we can help

With our deep industry experience and knowledge of today’s technology landscape, PwC’s Emerging Technology Lab helps you:

  • Understand the capabilities and limitations of emerging technologies across your value chain

  • Leverage rapid prototyping techniques to quickly test new ideas in order to make more informed investment decisions

  • Develop an internal rapid prototyping and innovation capability

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Sample work

SmartCooler - Microcomputing and Embedded Sensors:
An international beverage company was looking to capture more accurate compliance and activity metrics for their fleet of branded beverage coolers. PwC developed a “Smartcooler” prototype that addressed key business issues through the use of embedded sensors. This IoT retail innovation demonstrates how a connected network of simple sensors can be deployed and how their outputs can be interpreted to derive valuable insights of internal and environmental conditions.


Immersive Worlds - 360° Simulations with Virtual Reality:
A professional services firm wanted to educate its employees on the potential of virtual reality. PwC ideated, filmed, and edited 360° video using a custom-built camera rig to immerse participants in a simulated VR environment. This application demonstrated the evolving methods companies could employ to reach and immerse consumers in a world increasingly flooded with distractions.


Game of Threats™ - Gamification and Interactive Applications:
A security team wanted to explore inventive ways to train employees on how to prepare, respond and remediate a cyber attack. PwC leveraged emerging concepts in game design to build Game of Threats™, a head-to-head, digital card-based game that simulates the experience of a breach. The prototype demonstrated the significance of the method and medium in communicating ideas and maintaining user engagement.


Emerging Technology Radar - Graph Analytics, NLP, and Data Exploration:
It's not enough anymore to evaluate emerging technologies based on the perspectives of a few smart people. Given the pace of change and broad sources of innovation, PwC invented a big data analytics tool to help us uncover new technologies and innovation based on publicly-available data. We use this tool to help our firm learn and with our clients in technology strategy projects.


HD Insurance Wall - Large Scale Visualizations:
An insurance company wanted an improved way to analyze, visualize, and identify premium target markets for new and existing insurance products. PwC developed the HD Insurance Wall, a web application that combines the powers of collaboration, large scale data visualization, analytics, and simulation modeling with cutting edge digital visualization technologies that allows users to identify premium markets and ideal agent partners to enhance the sale of insurance products.

Contact us

Chris Curran
Chief Technologist, PwC US Advisory Practice
Tel: +1 (214) 754 5055

Henry Hwangbo
Tel: +1 (312) 298 6738

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