The pharmaceutical and life sciences industry has been flooded with data. Generated by the proliferation of personal medical devices, social media, and electronic medical records, “big data” has the potential to transform the industry — but only if companies can translate it into actionable business intelligence. Our 2014 global data and analytics survey shares how pharmaceuticals and life sciences executives using data and analytics to make decisions for their organizations.
The plethora of newfound data made available by modern technologies and generated directly by consumers can give manufacturers valuable insight into how patients are using their products. This information can help pharmaceutical and life sciences companies give payers the real-world evidence they demand to prove the efficacy and value of new drugs and devices. The challenge lies not in collecting this data, but in harnessing, parsing, and analyzing it to create competitive advantage. Insights and intelligence derived from fast-moving data sets can help inform strategy decisions, spur innovation, inspire new products, enhance customer relationships, and bolster operations.
Highly data-driven healthcare companies are making better business decisions. We look at how data and analytics can make a difference when it comes to the most significant decisions about the strategic direction of your business. Download our pharma and life sciences data & analytics infographic.
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