Today, consumers have greater control of their healthcare spend and are voting with their dollars. So how can health organizations develop new business models that will appeal to consumers, and succeed over the long term? How can we learn from other industries and involve customers to deliver a winning experience?
The health industry is undergoing rapid change. Health organizations have to innovate in a different way and scale new business models — from within, and by acquisition — to be sustainable.
This has been validated by findings from PwC’s 17th Annual Global CEO Survey that finds global trends are transforming business. In 2014 “change” will continue to define the US healthcare industry. CEOs note that regulatory reforms, technology advances and the rising role of the consumer continue to fuel this transition to a new health economy.
Over time these newer players could draw billions in revenue from traditional healthcare systems, while expanding the fitness and wellness space. Learn more.