As patients transition from passive healthcare recipients to active value-seeking consumers, it is the health sector’s turn to master digital tools. In the New Health Economy, digitally-enabled care is no longer a nice-to-have, but rather a fundamental business imperative.
Industry leaders across health plans, hospitals and the pharmaceutical industry all see major shifts in how care is being delivered. Digital technology bridges time, distance and the expectation gap between consumers and clinicians.
The companies that will emerge as winners in this new marketplace will be those that can articulate how technology can add value, align incentives, strategically share and analyze data, and redeploy, extend and expand their workforce to embrace digital enablers.
After years of dating, it’s time for medicine and technology to marry. Healthcare companies should figure out how to harness mutual interests for mutual gain as they build care delivery models with patients—not patient encounters—at their center.
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