Serena Foong is a Senior Manager of the Health Research Institute (HRI) of PricewaterhouseCoopers. HRI is a dedicated research group that provides new intelligence, perspective, and analysis on major health-related business issues. Ms. Foong leads the development of health industry thought leadership and research initiatives. She also manages the research analyst rotation program, research analyst alumni program and internal HRI blog, which connects the consulting practice to thought leadership.
Ms. Foong received her MPH in health policy and management and has 10 years of consulting experience. Prior to joining HRI, she worked with clients in the provider and payer industries. She also consulted with clients in HIPAA Privacy and helped clients build business capabilities through understanding their customer needs and experiences. Ms. Foong has worked in a variety of healthcare settings including health plans, medical centers/health systems, community health organizations, military health and international health.