Business | Hail to the “chiefs”

The pandemic is ushering in new C-suite roles

Not all corporate titles will stick

WHEN MEETING big new challenges, chief executive officers often resort to a convenient tool: creating fresh executive roles. This helps channel resources to pressing problems and attract talent. It signals to staff and the wider world that bosses understand what really matters (and care about it).

This article appeared in the Business section of the print edition under the headline “Hail to the “chiefs””

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From the January 30th 2021 edition

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