Brand monetization - trust, but verify
To maximise brand monetization, parties entering into a formal licensing agreement must do so in good faith and with a transparent and open approach.
Protect and preserve strategic IP deals
Intellectual property is intrinsically connected to business value. Yet software, patents and other intellectual property can be tricky to measure, protect and fully leverage. The challenges multiply when you enter into IP deals — joint ventures, licensing, distribution and other strategic alliances — which carry hidden risks such as counterparty failure, revenue leakage and litigation.
Here’s the dilemma: While your business model and competitive landscape may require you to engage in strategic IP deals, you face a constant risk — that the benefits of such deals may never materialize. That’s why intellectual property contracts require enormous attention to detail, at every stage — from strategy and valuation, to negotiation and execution, to compliance and monitoring.
When trust is at stake, objectivity, experience and perspective can make all the difference.
Regardless of your industry or geographic profile, a strategic approach and a forensic mindset can increase the value of your IP and contractual relationships and deliver the investment results you’re after. Our specialists have the knowledge as well as local language, cultural and business experience to help you protect your interests and realize the full value of contracts, no matter where or how you do business. Among the many topics we address are: