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How can you align disconnected priorities for sustainable growth?
Transformation fuels growth — but alignment is key. For many businesses, success depends on unifying fragmented initiatives and priorities. As a chief transformation officer, you may juggle dual roles — driving enterprise-wide change while managing a business function. Regardless, you need to engage your organization in developing efficient ways of working, prioritizing new tech and upskilling. Failed transformations have a cost, impacting trust and market share. But when people, processes and infrastructure are in sync, improved outcomes, ROI and agility should follow.
In the spotlight
GenAI: the key to business transformation?
Generative AI (GenAI) is changing the transformation agenda. US CEOs in PwC’s 28th Annual Global CEO Survey say they expect GenAI to fundamentally alter how businesses compete and create value. As CEO expectations rise, transformation leaders can step forward as a galvanizing leader to fast-track key tech investments and employee innovation.
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CEOs anticipate that employees should {bring an improved set of skills to work}, thereby helping to increase their value contribution to the organization
Where to focus in 2025
Strategy and growth
Drive agility to boost productivity
Volatile economic environments too often lead to a focus on immediate needs. Your role is instrumental to prioritizing what matters most: sustainable outcomes. By embracing continual change, you can pivot quickly while addressing the global issues your stakeholders care most about. Focus on sustainable outcomes, not just immediate needs. In uncertain economies, your role is crucial in prioritizing what truly matters. By embracing continual change, you can pivot quickly while tackling the global issues that matter most to your stakeholders.
What does it take to be outcomes obsessed? Start by identifying your business’s purpose and place in the value chain. Determine the challenges your company needs to address and develop a clear value proposition, tapping into the latest tech, like generative AI, to deliver experiences your customers seek. Work with your CHRO to build a culture that empowers leaders and employees to embrace change. A managed services model may also help increase agility at scale.
Additional ways to drive agility to boost productivity
Strategy and growth
Become obsessed with outcomes
How do you measure the success of business transformation? Explore the need for ongoing transformation of business, operating and technology models.
Strategy and growth
The secret to accelerating performance
Learn how top-performing companies excel by improving performance elements, harmonizing practices and capturing significant profit and growth premiums.
Data and analytics
A gas station chain gets its fill with near-real-time data
A large gas station chain tapped into PwC's powerful analytics solution Analytics Foundation, built on Microsoft Azure, to compete in the market.
[45%] of CEOs believe their company will not be viable in 10 years if it stays on its current path
Technology
Pursue reinvention through digital innovation
As a member of the executive team, transformation leaders are expected to help guide the reimagining of the organization. Reinventing business models often requires accelerating tech investments and supporting your workforce with digital upskilling.
Collaborate across your leadership team. Develop a cloud-powered strategy with your CIO to align planning and budgeting. Explore R&D credits with your tax leader to fund crucial technology advancements. Keep your CRO and C-suite peers informed to collectively address challenges, promoting a cohesive and proactive approach.
Additional ways to pursue reinvention through digital innovation
Technology
It’s not the tech, it’s you
Find out how to create measurable outcomes and value through digital transformation.
Cloud engineering
Building the AI-powered business
How is next-generation cloud redefining outcomes and organizations? PwC's 2024 Cloud and AI Survey reveals what it takes to compete in an AI economy.
Artificial intelligence
Artificial intelligence: Transform the future of business and lead with trust
Unlock the full potential of artificial intelligence at scale — in a way that builds trust.
[51%] of business executives plan to invest in new technologies over the next 12 to 18 months
Source: PwC Pulse Survey, June 2024
Customer experience
Elevate customer and employee experiences
Connecting customer and employee experiences can be a huge opportunity for chief transformation officers. Distinctive and positive experiences are crucial for market differentiation and can significantly improve long-term loyalty — and recurring revenue streams.
For many executives, it can be challenging to understand what matters most in building and retaining loyalty. Work with your CMO, human resources leader and CEO to evolve your customer-centricity model from your brand strategy and purpose. Also remember that a strong customer experience doesn’t rely only on happy consumers. Understand how your employees feel, and what points of interaction they have with customers and empower your employees to take a data-driven approach to continuously improve the customer experience.
Additional ways to elevate customer and employee experiences
Customer experience
The future of customer experience in an AI-driven world
Understand the role of AI in revolutionizing customer engagement, it's challenges and opportunities.
Transformation
How tech can increase customer attraction – if you look beyond the bells and whistles
Learn how companies can solve customer challenges and deliver value — it starts with understanding what's important to your customers.
Workforce strategy
Workforce Radar: To build the workforce of tomorrow, the time to act is now
Explore the five workforce signals leaders can act on to successfully drive their desired workforce transformation and business outcomes.
Workforce strategy
Global Workforce Hopes and Fears Survey 2024
Discover the trends in workplace change with PwC's Global Workforce Hopes and Fears Survey 2024. Explore six actions to engage workers to drive transformation.
[40%] of CMOs say personalizing the customer experience is a high priority
Source: PwC Pulse Survey, June 2024
Deals strategy and readiness
Transact to transform
Transformation leaders are rethinking how to drive profitable growth by reducing costs, increasing efficiency and delivering more value for shareholders. One big opportunity is proactive portfolio optimization to help deliver faster investment returns. That can allow the C-suite to make strategic and often tough decisions on operating models, business portfolios and standardization efforts.
Consider that the probability of a positive total shareholder return is 99.5% when companies proactively review their portfolios and are decisive in divesting certain businesses, according to PwC’s divestitures study. Balancing sustainable profitability with long-term growth should include considering mergers and acquisitions, divestitures, organizational structures and operational processes. Proactively review how to improve your portfolio with teamwork from your CEO, CFO, M&A teams and business development.
Additional ways to transact to transform
Deals strategy and readiness
Secrets to funding transformation — before, during and after deals
Executives can fund faster transformation and create value by using these three strategic approaches for high-stakes execution through deals.
Deals strategy and readiness
PwC’s 2023 M&A Integration Survey: Transact to Transform
How is next-generation cloud redefining outcomes and organizations? PwC's 2024 Cloud and AI Survey reveals what it takes to compete in an AI economy.
Deals strategy and readiness
Pairing transformation initiatives with deals can help secure a company’s future
What are important considerations for business leaders seeking to accelerate transformation initiatives through M&A?
Deals oversight
Workers are ready for change. Are leaders ready to engage them?
Companies that proactively review their portfolio and consider and complete divestitures via timely decision-making are more likely to create value.
[28%] of executives say their companies are planning an acquisition or divestiture over the next 12 to 18 months
Source: PwC Pulse Survey, June 2024
Sustainability
Turn climate ambitions into action
With customers and employees increasingly eager to reward brands that share their values, leading companies should view climate investments as a business imperative and a key differentiator. To keep pace, embed sustainability strategies across processes, culture and daily operations, and actively engage in discussions around the long-term business value that sustainability can provide.
Start with how each functional leader and department within your organization thinks and acts about climate initiatives — and how you can bring them together through a cohesive business strategy. Collaborate on standards and frameworks across teams, or work with other functions to establish cloud-based measurement and tracking, as well as stakeholder reporting cadence and compliance.
Additional ways to turn climate ambitions into action
Sustainability
Companies can grow through decarbonization but many are off track. Here’s how to fix that
Decarbonization can help companies increase revenue and lower costs — but many will fall short of their goals. Consider three ways to stay on track.
Sustainability
PwC’s Sustainability News Brief
Your resource for sustainability insights on strategy, reporting, energy demand, capital projects, tax policy, climate risk, regulatory updates and technology.
Sustainability reporting
Sustainability regulations and your company
Europe’s CSRD is one of the latest global disclosure regulations revolutionizing sustainability reporting.
Regulation and policy
How your company could increase the ROI of its sustainability strategy
Technology can help you take advantage of tax incentives and credits, like the Inflation Reduction Act, to advance the value of sustainability initiatives.
[61%] of executives say climate change poses a risk to their company
Source: PwC Pulse Survey, June 2024
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