Green products: Using sustainable attributes to drive growth and value

December 2010
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Green products: Using sustainable attributes to drive growth and value

At a glance

Being sustainable can drive new growth through lowered costs, reduced risk, enhanced customer value, revenue growth, new products and markets, and motivated work force. All companies, ecofriendly or not, can adjust their thinking to be more sustainable. How can your company benefit from doing so?

The demand for sustainable products is growing significantly and it is becoming increasingly clear that being sustainable can drive new growth that capitalizes on a rising demand for environmentally friendly and energy-efficient products. Many consumers want to know how products are made, what they are made from, how far they travel and how they are packaged. Sustainability should create business value through lowered cost, reduced risk, enhanced customer value, revenue growth, new products and markets, and motivated work force. All companies, ecofriendly or not, can adjust their thinking to be more sustainable -- both in realizing profits and promoting a healthier environment. PwC is helping companies in this area and we have developed, the following publication that discusses what actions companies should consider in using green products to drive revenue.