Steven J. Barr

Consumer Markets Leader, PwC US

Current Position

Consumer Markets Leader


Bachelor of Science, Accounting
University of Mount Union, 1988

Roles and Responsibilities

Steve leads PwC's Consumer Markets sector which includes the retail, consumer packaged goods, transportation and logistics, and hospitality and leisure practices. He has served the most iconic and industry leading global brands and retailers, including various innovative new entrants and disruptors. Steve is a well recognized thought leader in the retail space and has been quoted in The Wall Street Journal, New York Times, CNBC, Fortune, Bloomberg, Financial Times, Associated Press, Reuters, USA Today, and Women's Wear Daily, among others. He is also a regular contributor to Forbes and a frequent guest host on NRF’s Retail Gets Real podcast where he discusses industry trends and the future of retail with industry luminaries.

Steve is currently a Board member of Feeding America, the National Retail Federation Foundation, the University of Mount Union, and PwC’s Charitable Foundation. In addition, Steve is a member of the Soles4Souls Advisory Council. 

Current Professional Affiliations

Certified Public Accountant, States of Ohio, California and New York.

Professional Experience 

2007 - Current, San Francisco

Lead Partner

  • Procter & Gamble
  • NIKE
  • Levi Strauss
  • Brandless
  • Rodan + Fields
  • Restoration Hardware
  • Diamond Foods
  • West Marine
  • Plum
  • Beverages and More

Senior Relationship Partner

  • L Catterton
  • Walmart
  • J.M. Smucker 
  • Mattel
  • Kellogg
  • Restoration Hardware
  • LeapFrog
  • Annie’s

Concurring Review Partner

  • BJ’s Wholesale Club 
  • Eddie Bauer 
  • Harry and David 
2003 - 2007, Rochester
  • Bausch & Lomb
1992 - 1994, 1996 - 2003, Columbus
  • The Scotts Miracle-Gro Company
  • Wendy's 
  • Eagle Family Foods
  • Admitted to Partnership, 1998
1994 - 1996, New York
  • National Office, Accounting and SEC Services Group
1988 - 1992, KPMG, Cleveland
  • The Glidden Company