Young Gen Z Consumers will flock to stores this holiday season
Young Gen Z consumers forge their own path. The vast majority of these young consumers choose stores (81%) as their single most preferred way to shop this holiday with 40% planning to shop exclusively in stores. They are looking for helpful sales people, faster checkout and low prices. On top of their wish list? Personal electronics (73%) and clothing (68%) followed by gift cards (46%), and footwear (43%).
Find out more about Gen Z, what drives their purchasing decisions and how retailers are preparing for them this season.
View our findings