Consumer markets

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Young Gen Z Consumers will flock to stores this holiday season

Young Gen Z consumers forge their own path. The vast majority of these young consumers choose stores (81%) as their single most preferred way to shop this holiday with 40% planning to shop exclusively in stores. They are looking for helpful sales people, faster checkout and low prices. On top of their wish list? Personal electronics (73%) and clothing (68%) followed by gift cards (46%), and footwear (43%). 


Find out more about Gen Z, what drives their purchasing decisions and how retailers are preparing for them this season. 

View our findings

 

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Retail and Consumer sector – PwC, Retail and Consumer industry news – PwC

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PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally. Let our world-class capabilities help you define and achieve your goals. Connect with us today.   

Contact us

Steven J. Barr
Consumer Markets Leader
Tel: +1 (415) 498 5190
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Eric Shin
Consumer Markets Tax Leader
Tel: +1 (646) 471 0902
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Ron Kinghorn
Consumer Markets Sector Advisory Leader
Tel: +1 (617) 530 5938
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Melissa Palmer
Consumer Markets Assurance Leader
Tel: +1 (617) 530 4473
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