Consumer markets

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PwC's 2017 Holiday Outlook: 
Millennial Dads  

Generous millennials dads put family first, spending far more on their families and far less on themselves than other consumers. These young dads will do most of their holiday shopping online (57%); mobile devices such as smartphones and tablets are their tools of choice (28% vs. 19% for other consumers). As early tech adopters, they lead shopping via smart home devices. And millennial dads are just as generous outside the home as they are with their families, donating an average of $266 to charity during the holiday season. 

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How PwC can help

PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally. Let our world-class capabilities help you define and achieve your goals. Connect with us today.   

Contact us

Steven J. Barr
Consumer Markets Leader
Tel: +1 (415) 498 5190

Eric Shin
Consumer Markets Tax Leader
Tel: +1 (646) 471 0902

Ron Kinghorn
Consumer Markets Sector Advisory Leader
Tel: +1 (617) 530 5938

Melissa Palmer
Consumer Markets Assurance Leader
Tel: +1 (617) 530 4473

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