How to build a customer-centered organization to gain competitive advantage

Company leaders have realised that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, empowered by online and mobile channels that provide more ways to buy, give and get recommendations, and talk back to companies. Today's customer won't hesitate to walk away from an established company relationship that doesn't meet their needs. This holds true for nearly all industries today, and is no longer limited to those serving consumers.

Download the 10Minutes on building a customer-centered organization

Video:
Today's businesses are shifting their focus from inside, to outside by focusing on their customers.

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What does it mean to be a customer centric organization?
Contacts
Tom Puthiyamadam
Principal, Products & Services Industries
Tel: +1 (646) 471 1490
Paul D'Alessandro
Principal, Health Industries
Tel: +1 (312) 298 6810
Dean Nicolacakis
Principal, Financial Services Industries
Tel: +1 (415) 498 7075
Karen Wilson
Principal, Washington Federal Practice
Tel: +1 (703) 610 7546


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