Travel and tourism

Rapid growth, increased competition and shifting consumer trends make tourism a demanding industry to navigate. Changes represented by the emerging growth of competing destinations, the expansion of convention facilities worldwide, funding accountability, and security and travel concerns present constantly evolving challenges and opportunities for destinations and businesses serving the travel and tourism industries.

Travel and tourism businesses require a formal approach to targeting, positioning and branding, and market research access and development are critical to ensure maximum return on resource expenditures.


If this is your situation

  • You want to understand the current and future competitive landscape in major domestic and international tourism destinations.
  • You need to develop a comprehensive tourism product strategy with multiple destination components.
  • You want to investigate the economic impact of a new tourism-related investment such as a new convention center's impact on the local or regional economy.
  • You represent a tourism-related trade association and you want to conduct thorough and authoritative consumer and industry surveys.

How PwC can help you

The PwC Hospitality & Leisure practice includes specialists providing research and planning services to assist clients with the development, strategic planning and promotion of destinations and attractions serving the travel and tourism industries.

With tourism professionals located throughout the United States and in major cities around the world, our teams distinguish themselves by their extensive regional market knowledge and their ability to apply that knowledge to local, regional and international issues and assignments. Our research capabilities, technical experience, specialized skills and industry knowledge –– combined with our global reach –– enable PwC to offer a highly specialized scope of services and robust depth of experience.

Offering a broad range of services to leading travel and tourism entities, our industry professionals provide research and services in the following areas:

  • Competitive and comparables analysis
  • Cost-benefit analysis
  • Destination marketing and planning
  • Econometric modeling and forecasting
  • Economic and fiscal impact analysis
  • E-strategy, planning and design
  • Funding and budgeting analysis
  • Identification of performance goals and objectives
  • Identification of target markets
  • Integrated marketing services
  • Market positioning
  • Product research and development
  • Relationship management
  • Request for proposal (RFP) process management
  • Restructuring and organizational analysis
  • Return on investment (ROI) analysis
  • Strategic planning and plan evaluation
  • Supply and demand analyses

Innovation through experience

Our experienced teams of specialists are committed to serving the travel and tourism industries. We not only monitor the industries and their trends, but also help to shape them by advising you on innovative ways to grow your business. The expertise of PwC travel and tourism industry professionals drives our analyses and conclusions, and helps ensure the advisory services we offer will be visionary, yet achievable to manage the myriad challenges you face.

Contact us

Steven J. Barr
Consumer Markets Leader
Tel: +1 (415) 498 5190

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