Positioning of a hotel, resort, casino or other hospitality asset is uniquely complex among real estate property types. Changing market factors, including outside economic forces, shifts in demand patterns and changing competitor pressures, can all influence a property’s success and constantly force an owner to reevaluate an asset’s position. A sound repositioning strategy is an effective way to maximize a property’s future financial returns.
The industry professionals within PwC's Hospitality & Leisure practice possess extensive experience in successful product positioning. Knowledge of the local market, the latest in competitive product offerings and effective branding strategies are vital to create a successful repositioning strategy. Our specialists possess that knowledge, as well as the skills to formulate a creative vision for a market-based, property-specific repositioning.
PwC professionals employ proven methods to analyze and quantify potential financial benefits to the owner. We not only suggest a plan to reposition a property, but take the next step to help the owner understand how to implement the repositioning strategy.
PwC specialists investigate possibilities for a property’s potential repositioning based on historical and current market conditions and the property’s past and current positioning in the market. Conducting a thorough market analysis and obtaining a solid understanding of the local economy, area demographics, demand generators, market trends and related area-specific characteristics are only the first steps necessary to formulate an effective repositioning strategy. To determine a relevant solution with an optimal financial payback, we consider every aspect of a property’s operations in relation to its local market competition and the needs of the local market.
PwC Hospitality and Leisure professionals can help you to: