Often conceived to support economic growth and development, convention centers serve to provide a location for meetings, conventions, trade shows, public shows, the arts, and local interests. Because their development and operations typically involve taxpayer investment, benefits are measured in terms of out-of-town visitors, occupied room nights, incremental taxes, and sales. The success of a center is measured by its ability to generate economic benefit for the community.
PwC specialists are recognized as leaders in the convention industry.
By monitoring and benchmarking both the industry and its trends, we are able to grow your business in relevant and innovative ways.