Developing a strong partnership between the CIO and CMO is critical to successfully incorporating digital technology into the enterprise. To bridge the growing gap between business and IT,CIOs and CMOs need to align strategic roadmaps, goals and metrics.
Our 6th Annual Digital IQ Survey identified a strong CIO–CMO partnership as one of the five critical factors to maximizing your technology investments.
In our survey, 70% of companies in the top quartile for revenue growth, profitability, and innovation had strong relationships between the CIO and the CMO.
Yet only 51% of companies reported it as strong. The CIO’s relationship with the CMO was rated among the weakest in the entire C-Suite.
How can the relationship between the CIO and CMO be strengthened?