Consumer Intelligence Series

Insights into consumer attitudes and behaviors in the rapidly changing technology landscape

About the series

PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption, and the mobile wallet.

Featured release How consumers see cybersecurity and privacy risks and what to do about it

As the frequency and scale of data breaches grow, companies must balance data protection and accessibility or face bottom-line consequences: 87% of consumers say they will take their business elsewhere if a company isn’t handling their data responsibly.

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Contact us

Matthew Lieberman
Advisory Marketing Leader
Tel: +1 (213) 217 3326

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