To reach out to a new class of potential customers of mid-range software solutions by:
- Creating a digital sales platform featuring easy downloading and
- Positioning the company to sell by subscription for the first time
Work collaboratively to help develop a new platform by:
- Conducting interviews and workshops with key stakeholders to help plan the future state
- Applying PwC’s proprietary e-commerce accelerators to help facilitate development
Impact on client's business
- The company has saved $1.5 million annually by bringing the sales platform in house.
- Several thousand potential customers are visiting monthly, and several hundred are downloading trial software.
- New operational efficiencies will save the company even more money going forward.