Consulting case studies

Jun 01, 2014

A new digital sales platform to target more customers

A large enterprise software company implemented an integrated digital strategy to streamline its operations, reach new customers, and achieve revenue growth. 

Client challenge

To reach out to a new class of potential customers of mid-range software solutions by:

  • Creating a digital sales platform featuring  easy downloading and
    e-commerce functionality
  • Positioning  the company to sell by subscription  for the first time

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PwC's solution

Work collaboratively to help develop a new platform by:

  • Conducting interviews and workshops with key stakeholders to help plan the future state
  • Applying PwC’s proprietary e-commerce accelerators to help facilitate development

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Impact on client's business

  • The company has saved $1.5 million annually by bringing  the sales platform in house.
  • Several thousand potential customers are visiting  monthly, and several hundred are downloading  trial software.
  • New operational efficiencies will save the company even more money going  forward. 

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"The client is saving $1.5 million annually by having their digital platform function in house."

Contact us

Ed Landry
Principal, PwC's Strategy&, PwC US
Tel: +1 (212) 551 6485

Rik Reppe
Principal, PwC US
Tel: +1 (612) 596 4421

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