10Minutes on why you want to get into healthcare

October 2011
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Why you want to get into healthcare

At a glance

Healthcare will reach nearly 20% of the US GDP by 2019 and is bursting with new products and services. It is also enticing more and more businesses to enter this marketplace. Here’s why you should take note.

Healthcare is expected to reach nearly 20% of the US gross domestic product by 2019 and is bursting with new products and services. PwC surveyed US consumers and found they would be willing to spend more than $13 billion a year of their own money on those new services. It’s the promise of those new products and services that is enticing more and more businesses to turn to the US health system as an opportunity for innovation, differentiation, and profits.

With 76% of the Fortune 50 now in the health industry or with a health division it is apparent that opportunity abounds. However, to attain success, businesses will need to find and exploit the right niches by building innovative healthcare business models. The keys lie in determining where to invest time and resources, how to provide value for consumers, and, most important, how to avoid fool’s gold.

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