Global entertainment and media outlook 2016-2020: US edition

A five-year economic forecast for industry revenue, ad spending and internet access.

Capturing attention and value in today's global multi-speed media landscape has never been more challenging. 

The past 20 years have brought a wave of disruption in technologies, distribution, and formats. All this, plus the resulting shifts in user behavior, are eroding the once-solid borders defining industries and pushing the boundary of what it means to be a “media company.” Entertainment & media companies are fighting to navigate today's landscape and answer questions like:

  • How can we break through all the noise and retain consumer attention?
  • How can we use data analytics while establishing trust?
  • How can we continue to innovate while staying true to our authentic voice?

PwC's Global entertainment & media outlook is the most comprehensive five-year economic forecast for industry revenue, ad spending and internet access. The Outlook provides a roadmap for future industry growth.

During the forecast period, five industries will demonstrate changes with the most impact - film, TV/video, music, internet advertising, video games. Below we highlight outlook results for these sectors.

Outlook US launch event clips

Welcome and Introduction to the tipping points and themes (runtime 11:18)

Keynote interview with Donna Speciale, President, Turner Ad Sales
(runtime 30:50)

Deborah Bothun, Global E&M Leader, PwC, with Ed Lee, Recode
(runtime 31:22)

Beatriz Acevedo, Founder and President, mitú network
(runtime 31:15)

Caryl Stern, President and CEO, U.S. Fund for UNICEF
(runtime 15:38)

US segment highlights

  • Cinema
  • Music
  • TV/Video
  • Internet advertising
  • Video games
Cinema

Cinema

According to the Outlook, the US cinema sector is expected to fall in 2016; however, this dip is expected to be offset by subsequent year-on-year revenue rises, reaching $12bn by 2020 at 1.2% CAGR.

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Music

Music

According to the Outlook, the US music market was worth $15.2bn in 2015, up from $14.9bn in 2011. Total music revenue is forecast to increase at a 3.5% CAGR to reach $18bn in 2020.

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TV/Video

TV/Video

According to the Outlook, TV and video revenue in the US will rise from $119.8bn in 2015 to $122.1bn in 2020, a CAGR of 0.4%. Growth in electronic home video will help offset declines in physical home video and flat TV subscription revenue.

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internet advertising

Internet advertising

According to the Outlook, the US continues to be the leading internet advertising market in the world. With total internet advertising revenue in 2015 of $59.6bn, it is more than twice the size of China, the second-largest market.

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Video games

Video games

According to the Outlook, total video games revenue in the US was $17bn in 2015, up from $15bn in 2011, and it is forecast to grow by a 3.6% CAGR to reach $20.3bn in 2020.

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What does the future hold for the media industry? Hear industry voices.

Welcome to Industry Voices. In March, we hosted an Outlook preview event for leading entertainment & media executives. After the presentation, we asked them to share their perspective on what's next in today's rapidly changing industry landscape. Watch the video to hear what's on the E&M horizon.

Join the conversation: #PwCOutlook

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Contact Us

Deborah Bothun
Global Entertainment & Media
Tel: +1 (646) 471 9048
Email

Joseph Atkinson
US Entertainment, Media and Communications Advisory Leader
Tel: +1 (267) 330 2494
Email

Stefanie Kane
US Entertainment, Media and Communications Assurance Leader
Tel: +1 (646) 471 0465
Email

Peter D'Avanzo
US Entertainment, Media and Communications
Tax Leader
Tel: +1 (646) 471 5611
Email

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