Total Retail Survey 2017

With the need to transform more acute than ever, the time is now for retailers to decide what their future looks like.

  • 24,000

    shoppers surveyed in 29 territories

  • 56%

    shop at

  • 47%

    own or intend to own a wearable device

  • 39%

    say that social networks provide their main inspiration for purchases

Around the world with Total Retail 2017

Click on a region to learn about it's local online shoppers.

How do PwC professionals view some of the most significant trends emerging out of our research?

Things are transforming faster than ever when it comes to shopping on, mobile purchasing, and the degree to which consumers are seeking healthcare solutions at retailers. Watch these videos to learn more.

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Consumers around the world love Amazon, a fact that's fundamentally changing their shopping behaviors.


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Mobile purchasing

More and more, shoppers around the world are choosing their mobile device over the pc and tablet.


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Healthcare solutions

While retail footprints are poised to shrink, the opportunity to provide healthcare services may give a shot of adrenaline to the physical store.

Data supporting usage of shopping channels over time

A closer look at the data supporting our 10 retailer investments for Total Retail 2017…


Explore key findings

How do consumers shop? That depends on what they’re shopping for.

Not every retail category is created equal in the eyes of online shoppers. Click the explore button below to understand how online shoppers around the world shop in that particular product category.


Explore online shopping habits

Graphic depicting shoppers and what they are looking for

Contact us

John G. Maxwell
Global Consumer Markets Leader
Tel: +1 (646) 471 3728

Harry Doornbosch
Global Consumer Markets Tax Leader
Tel: +31 (0) 88 792 36 83

Hans Borghouts
Global Consumer Markets Digital Leader
Tel: +31 (0) 88 792 76 71

Melissa Palmer
Global Consumer Markets Assurance Leader
Tel: +1 (617) 530 4473

Leslie Moeller
Global Consumer Markets Advisory Leader
Tel: +1 (216) 696 1767

Neil Sutton
Global Consumer Markets Deals Leader
Tel: +44 20 721 31075

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