From a strategic perspective, insurance companies must adapt to global trends in the sector, and focus their attention on clients. This trend brings the need to implement new, client-oriented models allowing a unified view of customers, segmentation, and cross selling. Insurance companies face challenges such as:
Unfavourable prospects for the future, along with the stagnating economy, make growth targets considerably difficult. But the long-term ability of Slovak households to create financial reserves has been better than standard, so there is a space to transfer these funds from banks to life insurance companies.
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