1. It is possible to delegate innovation
Effort to innovate must come from top management. The innovation process will fail unless it is under the auspices of the CEO.
2. Middle management is the ally of innovation
The managers are not always the masters of innovation. They tend to prefer effectiveness over innovation.
3. Innovative people work because of money
Building a corporate culture that is rooted in innovation attracts and retains creative professionals.
4. Innovation is a lucky coincidence
A successful innovation is more frequently the result of a structured process of sorting many proposals and ideas.
5. The more open the innovation process, the less disciplined
The progress of relationship tools like social networks accelerates open innovation.
6. Companies know how much innovation they need
Leaders must assess their potential for non-organic growth (mergers and acquisitions) to be able to determine their innovation needs.
7. It is not possible to measure innovation
Management must be able to determine the Return on Innovation Investment (ROII).