The surge in food scandals have made consumers more conscientious and prompted an increase in regulatory requirements. In tandem, rising expectations from consumers, regulatory change, globalisation and complicated food supply chains mean food companies face enormous challenges maintaining trust.
In today’s global food system, ensuring consumer confidence in the safety of food is critical. Making food safe and protecting people from harm are of utmost importance in maintaining consumers’ confidence in your brand.
From farm to plate, PwC will work with you to build trust in your food. Leading companies should aim to adopt an approach that includes stringent analysis of supply constraints and risks and look into areas where food trust issues could arise, creating greater traceability, quality and transparency throughout the food chain.
Partner, Southeast Asia Food Trust Leader
Tel: +65 9756 2123