After first becoming aware of a problem, many companies spend the first 48 hours scrambling to organise a recall team and gather necessary information for a senior individual to make the decision to immediately prevent further distribution of an affected product. The result is that the recall issue continues to grow.
Product recalls can have a devastating impact on the operations and brands of retail and consumer companies. The power of consumers on social media, combined with regulators’ increased expectations, has made recall management a strategic priority.
Recall management should be a continuous process that goes substantially beyond an annual mock recall traceability test. It should be embedded within each business function, not a one-time exercise carried out when a crisis occurs. Companies that manage the recall process effectively can transform a potential crisis into a business advantage.
Partner, Southeast Asia Food Trust Leader, PwC Singapore
Tel: +65 9756 2123
Tan Hwee Ching
Senior Manager, Food Trust Specialist, PwC Singapore
Tel: +65 9627 8602