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PwC’s Annual Global Total Retail Consumer Survey
Discover how consumer habits, preferences, and expectations for a better shopping experience vary around the world – and how four major disruptions have resulted in unprecedented change in the retail industry. This year, over 19,000 online shoppers in 19 different territories participated in our 2015 Total Retail Survey, which asks consumers about their purchasing preferences, use of different shopping channels and expectations of retailers.
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