Beyond COVID-19: Fit For Rebound in the Healthcare Sector

Many changes have taken place as a result of COVID-19. These changes have reshaped day-to-day realities for patients, health workers and healthcare organisations.

Which of these changes are here to stay, and how should senior healthcare leaders rethink and realign their strategy in the "new normal"?

Our Fit For Rebound framework provides a simple 3-step approach to help healthcare leaders work through these questions and more, and lead their organisation to rebound stronger post-COVID-19.

Fit For Rebound Framework

Take a position on the most profound permanent or structural shifts in your geographies, sectors, clients, people, and assess the impact on your organisation and ambitions.

Determine a rough timeline for the economy where you’re operating to move from “Explosive” to "Managing" and "Controlled" state. Then imagine what bold, wise decisions would you want to have taken in anticipation of the new normal?

Establish a "Fit for Rebound" programme to deliver on those decisions. Radically reassess your priorities, organisation, assets, projects, policies, cost base, projections, policies, and culture.

What are the profound and permanent directional shifts impacting the healthcare industry?

1	Digital technologies reshape healthcare delivery e.g. virtual consultation, remote monitoring
2	Patients seek convenience, safety and improved experience, and are becoming tentatively open to data sharing & technology
3	Cost optimisation, provider consolidation & value-based care emerges in the wake of COVID-19 funding gaps
4	Supply chain traceability & reliability demands drive new supply chain sourcing strategies/ distributor partnerships
5	Regulatory shifts encourage uptake of digital services, data analytics, rapid clinical trials, Real World Evidence
6	Stressed and stretched management, clinical, admin and facilities workforce
7	Explosion of cross-sector deals and strategic partnerships offering online to offline healthcare services

What are the bold decisions you need to make to rebound as a healthcare provider?

Telehealth and end-to-end virtual consultation
Remote patient management e.g. through wearables, remote sensors
Operational productivity and asset flexibility
Virtual Reality-enabled knowledge sharing and customisation
Multi-dimensional data and insights provision
Hospitals/Clinics as lifestyle centers

What are the 5 steps you can take to start your own Fit for Rebound programme?

1	Develop an Agile Strategy
2	Double Down on Differentiating Post-crisis Capabilities
3	Sustain without Sacrificing the Recovery
4	Pivot for the New Normal
5	Accelerate Cultural Revolution