PwC-INSEAD 3-Day Strategy Program for Business Leaders

Next programme dates: May 2023 (Exact dates to be announced)

Besides bringing about great disruption to businesses, the COVID-19 pandemic has also provided a new set of acute shocks to seemingly sturdy businesses and principles that have guided our thinking for decades, even laying bare the unviability of many business models. Set against this backdrop, the need for strategic thinking skills among business leaders is paramount. Business leaders and senior management need to start thinking about combating industry disruptors, developing innovation culture and finding new revenue and growth opportunities in the market.

The PwC-INSEAD Strategy Masterclass aims to help SME leaders and its emerging leaders understand the critical importance of having a sound strategy in place to guide their business. Based on the global best-seller “Blue Ocean Shift”, written by INSEAD Professors W. Chan Kim and Renee Mauborgne, this Masterclass is designed to empower its participants with the latest thinking in strategy and how a sound strategy will drive superior performance and growth potential for their businesses.

Participants can expect to be educated on the foundations of a Blue Ocean Strategy and the why and the how of innovation for SMEs in Singapore. The Masterclass will also delve into creating new market opportunities through commercialising innovation efforts, and how to sustain innovative cultures in the organisation.

Benefits and advantages of attending

The scope of the challenges caused or accelerated by the COVID-19 pandemic is huge. We are all left wondering how to go about restarting the economy; repairing what was broken; and preparing ourselves to cope with a host of urgent social, environmental, demographic, and economic troubles. Strategic thinking skills are required for business leaders to approach these issues holistically and reconfigure their businesses to maintain viability.

Equip yourself with key strategy formulation skills

Gain understanding on the critical importance of having a sound strategy in place to guide your business moving forward in a world of uncertainty. Be empowered with the latest thinking in strategy and how to drive superior performance and growth potential. Learn and discuss the foundations of a Blue Ocean Strategy, delving into creating new market opportunities through innovation. Exchange pointers with best-in-class expertise, both from PwC’s industry practice and INSEAD’s academia knowledge.

Tap Into a Valuable Professional Network

Form connections that can potentially change the course of your business. Meet like-minded individuals with similar goals and objectives who can help you succeed. Graduate with a certificate jointly issued by PwC and INSEAD, showcasing endorsement by best-in-class industry and academia expertise.

Make use of SkillsFuture Singapore subsidy schemes

Receive tuition reimbursement from SkillsFuture Singapore subsidy schemes. For non-SME companies and individuals (Singaporeans / PRs below 40 years old), 50% of your course fee could be subsidised. For SMEs and individuals (Singaporeans / PRs above 40 years old), the subsidy increases to almost 65%.

  Programme modules/coverage:

Day 1

  • “Red Strategy” by PwC: How do we compete in the market space and beat competition? How do we exploit existing demand? Where are the growth opportunities? 
Day 2 (AM)
  • “Red Strategy” by PwC (cont’d): The Value-Cost trade off.
Day 2 (PM)
  • “Blue Strategy” by INSEAD: How do we create uncontested market space, and make competition irrelevant? (including ESG/Sustainable/Green considerations)
Day 3
  • "Blue Strategy” by INSEAD (cont’d): How do create and capture new demand? Breaking the Value-Cost trade off. 

Programme dates: Coming Soon!

Best-in-class industry and academia expertise

The PwC-INSEAD Strategy Masterclass brings together the best-in-class expertise from PwC’s industry practice and INSEAD’s academia knowledge. This makes for a powerful intersection of theory, industry experience and practical application for business leaders.

Our faculty members are committed to providing participants with personalised feedback and support, helping them advance in strategic thinking skills that would help drive growth and create market opportunities for their businesses.

Prof Guoli Chen


Guoli Chen is a Professor of Strategy at INSEAD. He teaches and directs a wide range of executive programs on Business Strategy and Blue Ocean Strategy.

Professor Chen has published extensively in top management academic journals, and his articles appear regularly in leading international newspapers and magazines, such as Barron’s, Bloomberg, Business Times, China Daily, Financial Times, Forbes, South China Morning Post, and Washington Post.

Professor Chen received his Ph.D. in strategic management from the Pennsylvania State University.

Prof Guoli Chen

Prof Michael Witt


Michael A. Witt is a Professor of International Business and Strategy at INSEAD. He is an expert on international business and global strategy and has developed a special focus on Blue Ocean Shift.

Professor Witt is INSEAD’s global lead faculty for Blue Ocean Shift teaching and engagements. He also serves as a judge in the annual Blue Ocean Entrepreneurship Competition. Professor Witt has worked with a wide range of firms in company-specific program and consulting engagements. 

Professor Witt holds a Ph.D. and M.A. from Harvard University and an A.B. from Stanford University.

Michael Witt

Oliver Wilkinson

Partner, PwC Singapore

Oliver is a PwC Strategy Partner based in Singapore. He brings years of experience and success as an advisor to top businesses and financial investors. Alongside his core client work, Oli has extensive experience designing and delivering Strategy courses, many in partnerships with some of the best institutions of higher learning in the world. Oliver holds a Masters in Mathematics (First Class Honours) from Oxford University and is a member of the Institute of Chartered Accountants in England & Wales.

Course fees

Applicant profile Singapore Citizens aged between 21 to 39 years old / Permanent Residents aged 21 and above Singapore citizens aged 40 and above
Enhanced Training Support for SMEs
(SME-sponsored Singapore Citizens and Permanent Residents)
Non-Singaporeans /Non- Permanent Residents
Subsidy Category & Amount Up to 50% of course fees Up to 70% of course fees Up to 70% of course fees Full course fee, no SkillsFuture funding
Full course fee $5,850.00 $5,850.00
SkillsFuture funding $2,925.00
$4,095.00 $4,095.00 -
Nett Course fee $2,925.00
GST 8% (on Full course fee) $468.00 $468.00 $468.00 $468.00
Payable course fee (Including 8% GST) $3,393.00 $2,223.00 $2,223.00

SMEs are defined in accordance with Enterprise Singapore's definition of having been registered and operating in Singapore, having a minimum 30% local shareholding and having group annual sales turnover of not more than S$100 million or group employment size of not more than 200 employees. 

Group tracing includes all corporate shareholder(s) holding more than 50% of total shareholding of the company and any subsequent corporate parents and all subsidiaries of the company.

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PwC's Academy is the specialised external training arm of PwC Singapore, where powerful, practical, and relevant experiential learning solutions are developed leveraging on PwC's core competencies and deep industry knowledge.
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Dennis Foo

Director, PwC Singapore

Tel: +65 9628 0758