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Off to a great start: The Philippine startup ecosystem

2017 Philippine Startup Survey

We have been working on a series of annual CEO surveys in the Philippines for over three years. Having seen the growing impact of technology and innovation on companies, the government, and society, we thought of getting the insights of our startups, and understand their motivation, their challenges, and the journey they decided to take.

From providing online and technological solutions to disrupting design and traditional industries, our startups understand the value of continuous innovation and delivering the right customer experience or the experience that customers really want.

While access to capital or the right investor partner remains a key challenge, our startups remain ambitious. Their goal is to be a sustainable business – fast.
Collaborating with corporates, mentors, the government, their customers, and potential customers crafts the vibrant startup ecosystem.

I’d like to thank the admirable 106 CEOs and founders who have shared how they think with us. We’d also like to express our sincerest gratitude to the 22 founders, investors, and accelerators who have allowed us to tell their stories and personal aspirations.

I’d also like to thank specially QBO for the privilege to serve as the Knowledge Partner for Slingshot 2017.

I hope that the stories will inspire other startups, investors, corporates, and the government to work together, and build great companies to provide more opportunities for our fellow Filipinos.


Atty. Alexander B. Cabrera
Chairman and Senior Partner
Isla Lipana & Co./PwC Philippines

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Contact us

Alexander B. Cabrera

Alexander B. Cabrera

Chairman and Senior Partner, PwC Philippines

Tel: +63 (2) 8459 2002

Mary Jade T.  Roxas-Divinagracia, CFA®,CVA

Mary Jade T. Roxas-Divinagracia, CFA®,CVA

Deals and Corporate Finance Managing Partner, PwC Philippines

Tel: +63 (2) 8459 2060

Karen Patricia Rogacion

Karen Patricia Rogacion

Deals and Corporate Finance Senior Manager, PwC Philippines

Tel: +63 (2) 8459 3089

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