Making the big leap: Are we ready for data analytics?
Looking at the economic perspective, the Philippines is one of the fastest-growing countries in Southeast Asia with an expected annual GDP growth of above 6% until 2021, surpassing the average GDP growth of 5.3% in the region. However, the data explosion is rapidly changing the global business landscape. More innovative ways of doing business, such as targeted marketing and sentiment analysis, are emerging and disrupting traditional means. All across the world, companies have already proven that a deeper integration and application of data analytics in their businesses translates into higher business value.