Isla Lipana & Co. chairs 12th Franchise Excellence Awards Night


Isla Lipana & Co. headed by our Chairman and Senior Partner Alex Cabrera led the 12th Franchise Excellence Awards (FEA) Night at the SMX Convention Center in Pasay City last 17 July.

As Chair of the 12th FEA Organizing Committee, Alex shared his report on the advantages of having a rising standard of excellence.  He also presented the various awards up for grabs that evening. Our firm's participation in this event is in line with developing more presence in the middle markets space.

Alex handed over the President's Award, also known as the Global Filipino Franchise Award to Bench (retail category) and to Max's Restaurant (food category). The award is the highest accolade given to Philippine franchise companies which have become benchmarks in overseas expansion.

The FEA is a platform that recognizes the country's best managed companies which are benchmarks for all  franchising businesses. Nominees were judged based on, among others, growth performance indicators in expansion, sales profitability, franchise, sales and marketing programs, operation system and innovation.

Allan Cao, Assurance and Markets Director provided strong support to the 2013 FEA Organizing Committee.