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Philippine Gems: An overview

Believing that the Philippine has a lot more to offer, Isla Lipana and Co., the Philippine member firm of the PwC global network, announced recently the ten up and coming tourist destinations. The project, dubbed as the Philippine Gems, is part of the firm’s 91st anniversary celebration and corporate social responsibility project.

“The search for the ten Philippine Gems envisions the upholding of both domestic and foreign tourism that would hopefully encourage business investments,” said Isla Lipana & Co. Chairman and Senior Partner, Atty. Alexander Cabrera. “The Philippine Gems steers awareness and appreciation for the country’s pristine and natural sites, even the underdeveloped ones. In our modest way, we aim for these places to gain local and international attention, and in due course, greater economic activity.”

The ten Philippine Gems are Apo Island, Batanes, Biri Rock Formation, Calaguas Islands, Caramoan, Danjugan, Lake Sebu, Mt. Kanlaon, Panglao Island and Tubbataha.

These destinations were chosen from an initial list of 25 by the public through online voting, which was open from June 26 to September 25.

The project was made possible with the help of the Philippine Tourism and Promotion Board of the Department of Tourism and the University of the Philippines - Asia Institute of Tourism, which were part of the screening committee together with representatives from the Management Association of the Philippines and FleishmanHillard Manila, travel blogger James Betia and media personalities Love Añover and Jing Lejano and ace director, Jose Javier Reyes.

The firm started with a list of 175 destinations gathered from their employees and online travel bloggers and trimmed this down to 50. The screening committee agreed on a shortlist of 25 destinations which were opened to public online voting to determine the ten Philippine Gems.

Contact us

Alexander B. Cabrera

Alexander B. Cabrera

Chairman Emeritus, PwC Philippines

Tel: +63 (2) 8459 2002

Allan M. Cao

Allan M. Cao

Assurance and Markets Executive Director, PwC Philippines

Tel: +63 (2) 8459 3183

Dennis P. Bautista

Dennis P. Bautista

Markets Director, PwC Philippines

Tel: +63 (2) 8845 2728

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