Gene Alfred S. Morales

Gene Alfred S. Morales

Consulting Director, PwC Philippines

Gene is the PwC South East Asia Consulting (SEAC) Portfolio and Programme Management Driver.  He currently leads the team of PPM practitioners from the various SEAC member territories (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) and has solid experience in both private and public sectors.  He recently led engagements around Process/Performance Improvement, Project Management, Strategic Planning, People and Change Management, Organization Analysis & Design, and Workforce Planning. 

Gene handled the project management function of a 2-year engagement with a Philippine government agency as the project implementing unit.  He was also involved in a training needs analysis exercise, designed, developed and delivered a Project Planning and Control course to representatives of various government agencies involved in the PPP initiatives of the Philippine government. Gene was the manager in-charge of a Current Operations Assessment exercise for a leading tertiary hospital in the Makati Central Business District.  He led the team of consultants in documenting existing work processes for pay patients, identifying areas for improvements (i.e., quick-wins and long-term projects), and development of implementation plan and high-level road map for the improvement and separation of pay patient services from the charity hospital.

Gene led the team of consultants and worked closely with the senior management team of a financial institution to formulate a medium term strategic plan. He was the manager in-charge for the OAD team reviewing the responsiveness of resources, systems and existing organizational structure of the Philippine government social housing agency against its mandate. He was also the manager in-charge of the consulting team which provided assistance to the Intellectual Property Office of the Philippines in the conduct of various human resource initiatives covering leadership assessment, review of compensation range, review of appraisal system and conduct of training needs analysis.

He finished his Bachelor of Science degree in Industrial Management Engineering, Minor in Mechanical Engineering and Masters in Business Administration at De La Salle University, Manila.

Gene is a trustee of PIIE, a certified Professional Industrial Engineer and registered ASEAN Engineer.

Contact details

Tel: +63 (2) 8459 3003



  • Banking and financial services
  • Food and consumer goods
  • Manufacturing
  • Retail and trade services
  • Broadcast media and entertainment
  • Healthcare and hospital services
  • Infrastructure and utilities
  • Training and education


  • Process improvement / Reengineering
  • Organisational analysis and design
  • Training needs analysis
  • Design
  • Development
  • Delivery and Maintenance
  • Project management
  • Workforce planning
  • Strategic Planning
  • Job evaluation and pricing
  • Communication planning/Info dissemination
  • Crowd control


  • De La Salle University – Manila
  • Masters in Business Administration and Bachelor of Science in Industrial Management Engineering minor in Mechanical Engineering
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