Global Entertainment & Media Outlook 2019–2023

Getting personal: Putting the me in entertainment and media

Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories

20 years of intelligent insights

Now in its 20th year, the Outlook has been charting the ongoing revolution in these dynamic sectors for two tumultuous and fascinating decades. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for years ahead.

View the segment findings

 

2019 Outlook perspectives

In a word, the theme this year is personalisation. Consumers are using an expanding array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences, using data and usage patterns to pitch their products not at audiences of billions, but separately at billions of individuals.

Download the perspectives (835kb)

Explore, compare and contrast

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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  • 12 months of access to data and commentary for 14 segments across 53 territories
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Ennèl van Eeden

Global Entertainment and Media Leader, Partner, PwC Netherlands

Tel: +31 (0)88 792 45 40

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Global Outlook Support Team

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Global Outlook Support Team, PwC United States

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