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Global Entertainment & Media Outlook 2022–2026

Five-year projections of consumer and advertiser spending data across 14 segments and 52 territories

Fault lines and fractures: Innovation and growth in a new competitive landscape

Disruptions in public health, supply chains and geopolitics made 2021 a year of uncertainty. But amid all the unpredictability, there is greater clarity about the overall trends of the market and the forces driving growth, and a better understanding of the fault lines and fractures that are altering the entertainment and media landscape.

Our 23rd annual Global Entertainment & Media Outlook offers an in-depth look at how those forces, fault lines and fractures will affect 14 E&M segments across 52 territories over the next five years. Explore our findings to uncover key perspectives and insights that will help shape your strategies for the future.

Explore the Perspectives report

A US$2.9tn market

After a brief decline in 2020, the global E&M industry is poised for strong growth.

  • Global E&M revenues (US$tn)
  • E&M year-on-year growth (%)
  • 3.5
  • 3.0
  • 2.5
  • 2.0
  • 1.5
  • 1.0
  • 0.5
  • 0
  • 14
  • 12
  • 10
  • 8
  • 6
  • 4
  • 2
  • 0
  • -2
  • -4
2017 1.96
2018 2.07
2019 2.17
2020 2.12
2021 2.34
2022 2.51
2023 2.64
2024 2.75
2025 2.84
2026 2.93
5.4%
4.8%
-2.3%
10.4%
7.3%
5.1%
4.1%
3.4%
3.1%

4.6% CAGR
2021–26

Discover the data tool

Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Updated annually, the intuitive online tool allows you to easily browse, compare and contrast spending and growth rates.

Take a tour of the Outlook data tool

Subscribe to the Outlook

  • 12 months of access to data and commentary for 14 segments across 52 territories
  • Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking
  • Corporate multi-user subscriptions available

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Single user

  • All 14 segments
  • Pay by credit card and get instant access
$3,900 USD
Subscribe

Corporate: On request

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2022 Outlook data tool access

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Explore insights from around the world

Contact us

Werner Ballhaus

Global Entertainment & Media Leader, PwC Germany

Data & Content Support

Global Outlook Support Team

Customer Support

Global Outlook Support Team, PwC United States