Experienced Interviewers, Moderators and Data Analysts - In the case of the qualitative phases, the interviews and focus groups will be conducted by a qualified and experienced moderator.
Respondent selection - Potential respondents are carefully screened in order to guarantee that they fulfil the requirements for being interviewed or for attending a focus group.
Researcher triangulation - More than one trained and experienced researcher will be involved in the analysis and interpretation phases of the research so as to reduce the threat of bias and subjectivity, rendering results more credible.
Detailed descriptions and quotes in report - Detailed descriptions of the data allow readers to make their own judgments about the believability and credibility of findings.
Qualitative research approaches include:
Experience, Training and Pilot Testing of Questionnaire
Quantitative research approaches include:
Manager, PwC Namibia
Tel: +264 61 284 1021
Consultant, PwC Namibia
Tel: +264 61 284 1377