What is UX and why is it so important?

Online Course | 8 hours

Designing a website or mobile app for optimal user experience is essential to any business. But the hospitality industry has taken a more specific turn in the digital era as a hotel website is now the place where the guest experience actually begins. 

You might be a professional in the design field or just curious about design and the process when designing a new product, website, mobile app etc. During this course students will be taken through the entire design process, from research to designing a prototype and finally testing your design. Real hospitality cases will be used in order to be able to transfer knowledge into the workplace, leaving some time for some self and business action  planning at the end of the session.

building high performance teams

The programme will consist of a mix of theory and hands on practice, which will be led by our team of in-house design consultants. At each stage of the process students will cover the following:



  • Research methods
  • Developing empathy
  • Motivations behind user behaviour 
  • Driving insights
  • Obtaining primary research through interviewin

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Ideate & Design

  • Building concepts
  • Value proposition
  • Visualizing your design
  • Using various design tools

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  • Lo fi bs hi fi prototyping
  • Building an interactive prototype

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  • Introduction to various testing techniques

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