Leveraging Data Analytics For Decision making

Online Course | Part 1: 4 hours

Attracting new customers and encouraging them to return are constant challenges in the hospitality industry, customer analytics solutions can be very effective.This 2 part session  will delve into how organisations can go about analyzing their data using innovative techniques in order to derive valuable insights, such insights which will support organisations in making more effective data driven decisions thus enabling them to remain competitive and at the forefront in today's business environment.

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Data has been dubbed nowadays by many as being the new oil. Similar to oil, data needs to be refined to extract the hidden value that it holds. However, many organisations in today's market still do not realise the value of the voluminous amounts of data they are storing. Therefore, this first part of the course is designed to provide an understanding in how organisations can go about analysing their data using innovative techniques in order to derive valuable insights. such insights will support them in making more effective data driven decisions thus enabling them to remain competitive and at the forefront in today's business environment.

During the first part of this programme those attending will cover the following main areas: 

  • What exactly is Data Analytics?
  • Why is Data Analytics so important in today's business world?
  • Different types of analytical capabilities within organisation
  • Different types of data & technologies to capture business data
  • Data Analytics techniques & tools
  • The journey to becoming a data-driven business

Online Course | Part 2: 6 hours

During the second part of this course users learn the best ways to use Microsoft Excel for data analysis, reporting & modeling for decision making using real-world business scenarios. This course will present helpful tools to evaluate investments and financial decisions, ensure accurate data entry by creating a list of values, summarize data using histograms and PivotTables, estimate business variables using trend curves and present the data. 

Course Topics includes: 

  • Advanced Functions
  • What-if (Scenarios & scenario management)
  • Advanced Data Analysis & Presentation
  • Trend Analysis
  • Automating processes with Macros
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