The external market and customer behaviour have changed, largely due to technology enablers. This means there is no precedent for much of the work we undertake, we can't refer to past experiences as a basis for our solutions. Design thinking is a tool that is being used globally across industries including the hospitality industry to solve problems whilst putting their customers' needs at the forefront.
During this workshop PwC will facilitate a workshop using design thinking tools for attending participants to address a real life challenge.
Design thinking sessions have helped groups solve challenges in the most practical way, this methodology is unique in its ability to involve everyone, for no idea to be unheard and with the aim of reaching a constructive outcome.
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