The critical role of data in powering AI

Building the Right Foundations for Success

In the era of Artificial Intelligence (AI), data has emerged as the fuel that powers innovation and transformation. Without quality data, AI cannot thrive. At PwC’s most recent Intelligent Digital 2024 Conference, we explored the significance of data in AI and provided insights on how organisations can establish the right data frameworks and standards to embark on a successful AI journey.

Join us on this journey as we delve into the future of AI and invite you to participate in a survey to shape Malta's AI landscape.

The importance of data in AI

Malta has recognised the pivotal role of data in driving AI advancements, as a snapshot of our current survey shows, having been among the leading European Member States to have published a National AI Strategy, focusing on attracting innovators and investors.

To ensure the success of AI initiatives, organisations must prioritise data governance, security, and privacy. The consequences of using poor data are inherent bias and selection bias. This emphasises the need for responsible AI approaches and the establishment of an ethical AI framework to guide AI development and use.

Leveraging AI for data analysis

AI offers immense potential for automating data classification and analysis, enabling organisations to identify patterns, enhance productivity, and improve data quality. By harnessing AI capabilities, organisations can unlock valuable insights from vast amounts of data, empowering data-driven decision-making and fueling innovation.

Challenges and risks of AI deployment

While AI presents transformative opportunities, it also comes with challenges and risks. Responsible AI approaches are crucial to mitigate potential negative impacts. It is important to manage data continuity throughout the AI deployment lifecycle. Organisations must ensure that data is accurate, up-to-date, and relevant to maintain the effectiveness of AI systems.

Unlocking the power of data for AI

Studies have shown that AI has the potential to transform industries and enhance human performance. By embracing AI, organisations can achieve higher levels of efficiency, productivity, and innovation. The EU Data Act, which aims to address the underutilisation of data, highlights the economic benefits of AI adoption and is projected to generate $270bn of additional GDP for EU Member States by 20281.


1According to the European Commission. "Press Release: European Commission Proposes New Regulations." Published on May 10, 2022.


Join us on this journey

If you would like to help in shaping Malta’s AI landscape, PwC’s AI Business Survey is still open. Your insights into various AI-related considerations and topics could influence business decision-makers and lawmakers. Click on the button below to participate in the survey.

Contact us

Michel Ganado

Michel Ganado

Digital Services Leader, PwC Malta

Tel: +356 2564 7091

Jake  Azzopardi

Jake Azzopardi

Senior Manager, Digital Services, PwC Malta

Tel: +356 7975 6974

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