2021 AI Predictions: Your strategic ally

The fastest way to get return on investment (ROI) is to use its advanced automation capabilities to improve efficiency and productivity. Understandably enough—who doesn’t like fast ROI?—that’s the top goal for AI strategies.

But increased innovation and revenue growth are also rising in importance, and that requires making AI an ally in strategic decisions. Fifty-eight percent of our survey respondents have increased investments in AI for workforce planning. Forty-eight percent are ramping up investments in AI for simulation modeling and supply chain resilience. Forty-three percent are upping investments in AI for scenario planning, 42% for demand projection.

Together, these investments can make AI a strategic ally, closing the gap between idea and execution to drive faster and better decisions. COVID-19 has accelerated this more advanced use of AI, and it has provided a major payoff during the pandemic—a payoff that should continue long into the future. With the right data and models, AI can sense coming changes in your markets and risks to your supply chain. It can think through options for your investments, workforce and go-to-market strategies. It can help you decide and act, while continually monitoring and improving its own performance. This dynamic sense, think, act approach to strategy, which AI makes possible, is within reach today.

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How to make AI your strategic ally in 2021


  • Make strategy a game.
    AI can game out different scenarios for your company, modeling future conditions and their likely impact. It can also assess different responses (whether in workforce, supply chains or go-to-market) that are likely to work. The results will be data-driven strategic decisions, even in highly uncertain situations
  • Strategize nonstop.
    With AI constantly ingesting data and delivering strategic forecasts and models, you need to be a strategic executor. Rethink and fine-tune your strategy continuously—not just once a year.

  • Bulletproof your operations.
    Consider AI’s potential to boost resilience. By continuously sensing new threats and opportunities, rapidly thinking out their impact and acting quickly, AI can help you mitigate disruptions—and seize new opportunities.

Learn about the five predictions and what your company can do to make the most of AI

About the survey

PwC’s annual AI Predictions survey, now in its fourth edition, explores the activities and attitudes of US business and technology executives who are involved in their organization’s AI strategies. Among this year’s 1,032 survey respondents, 71% hold C-suite titles and 25% were from companies with revenues of $5 billion and up. They are from the following industries: industrial products (20%), consumer markets (20%), financial services (18%), tech, media and telecommunications (17%), health industries (17%), and energy, utilities and mining (8%). The survey was conducted by PwC Research, PwC’s global Center of Excellence for market research and insight, in October 2020.


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Michel Ganado

Michel Ganado

Digital Services Leader, PwC Malta

Tel: +356 2564 7091

Jake  Azzopardi

Jake Azzopardi

Senior Manager, Advisory, PwC Malta

Tel: +356 7975 6974

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