Middle Market Barometer

Hotel industry

PwC Malta’s third market barometer in 2018 focuses on the local hotel industry, an important pillar in Maltese economy.

The barometer considers the views of over 50 hotels, which represent the respective star-category and geographical areas, was carried out during October 2018. The results, whilst confirming that 2018 was another intense and successful year, evidence motions which are indicative of anxiety within key operators. The barometer looks at some of the key challenges facing hotels. David Valenzia, Territory Senior Partner at PwC, commenting on the results, stated that the local hotel industry has been agile and successful in managing the record travel volumes of the past years.

"Adapting to changing business trends is a challenge for all hoteliers. Increased tourism in Malta fueled by global trends in tourism, low-cost airlines, and Valletta 2018 has brought with it certain challenges in human resources, demands from clients in terms of the experience that they expect, and new competition due to advent of online portals. The barometer suggests that the local industry has a cautious-optimistic outlook and while business in the next months is expected to be fairly strong, the industry should place a spotlight on the key challenges it is facing and in the process adapt to the evolving demands of guests and the new channels of customer interaction."

David Valenzia Territory Senior Partner

Human resources is the top-most concern for the industry. 33% of the participants in the barometer indicate a level of difficulty to entice the appropriate level of employees to run their operation. Whilst the recruitment of expatriates appears to be managing this challenge, the results of the barometer put forward a strong appeal to the relevant stakeholders to position hospitality as a long-term career in vocational colleges and other educational institutions and facilitate an environment where the financial package of employees in the industry increases.


Explore the data

How does the level of business registered in the last six months compare to the comparative period in 2017?

Outlook for the next 6 months

The topmost business concerns

Is the investment in local infrastructure enough and adequate to support the increase in volume of tourism?

Is there sufficient planning and co-ordination between the various stakeholders in Malta?

What examples of measures would you suggest are required to safeguard the environment?

Are you concerned that the current boom in tourism will result in an over-heating/over tourism – with an adverse impact on the economy and the country in general?

What initiatives should policy makers and the industry be taking to address the issue in human resources

Contact us

David Valenzia

David Valenzia

Territory Senior Partner, PwC Malta

Tel: +356 2564 6892

Michael Formosa

Michael Formosa

Senior Manager - Assurance, PwC Malta

Tel: +356 2564 7804

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