Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?
Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a three-part framework for analysing and understanding mobile innovation. The three parts are:
The three parts will be explored in periodic articles on this Web site in the months ahead. We expect that examining, analysing and forecasting mobile innovation along these lines will shed light on the interdependencies that are otherwise cloaked by the unorganised daily stream of innovation announcements.
The summary article of Phase II, New technological capabilities of the Mobile innovations forecast, covering contextual intelligence
The elements of contextual intelligence
The virtual context of a user is created by the layer of telecommunications technologies and services that connects situational data captured by the mobile device with data, analytics and applications in the cloud.
This new article in PwC's Mobile Technologies Index series focuses mainly on physical context information harvested and packaged by accelerometers, gyroscopes and other mobile device sensors that create a picture of the state of the device.
According to PwC’s Mobile Innovations Forecast, the next phase of mobile innovation will revolve around capturing and modelling the contextual situation of mobile users for predicting real-time behaviours and needs.
According to this final article in PwC's Mobile Technologies Index series, the rate of performance increases for these seven enabling components of mobile innovation — memory, application processor, storage, infrastructure speed, device speed, imaging and display technology — is expected to decelerate only slightly between 2011 and 2016 as compared to the period 2007--2011.
According to this article in PwC's Mobile Technologies Index series, the smartphone seems to acquire more cognitive capabilities with each major product release—regardless of the OEM.
According to this new article in PwC's Mobile Technologies Index series, thinner, lighter, larger and sturdier displays with improved resolution, touch sensitivity and power efficiency will enable many mobile innovations through 2015.
According to this new article in PwC's Mobile Technologies Index series, improvements in image sensors, MEMS and software will enable future-generation smartphones to provide new use cases and new capabilities classified as machine vision.
This edition of PwC's Mobile innovations forecast explains cloud-based applications and new, solid-state storage services will affect the industry's business models in the foreseeable future.
PwC's Mobile Technology Index predicts continued growth in the price-performance curve for Dynamic Random Access Memory (DRAM) leading to innovations in operating systems, applications and use cases for mobile devices over the next five years.
PwC predicts growing application processor speed likely to launch next wave of mobile innovation within the next two years. It will enable various mobile device use cases, likely to include more powerful multitasking operating systems, more immersive and natural user interfaces and more powerful graphics, including 3D.
Download the Mobile innovations forecast report
A PwC wireless infrastructure growth forecast and its impact on mobile innovation.
PwC's Mobile Technologies Index, a composite of seven enabling components that underlie the power of the mobile device including infrastructure speed; device connectivity speed; processor speed, memory; storage, image sensor and display.
A look at the first component of PwC's Mobile Technologies Index, device connectivity speed which is a combination of the modem technology inside the device (fixed) and speed capability of the infrastructure (varied) .